The Basics of Local Internet Marketing Local SEO is the practice of optimizing a web page or website for a specific geographic location. This process involves enhancing its visibility in unpaid search results. These results are sometimes referred to as “natural”, “organic” or “earned.” This technique has become a valuable tool for promoting local businesses and services. For more information on local SEO, read on. This article discusses some of the basic concepts of local SEO. First, you need to understand who you’re targeting. If you’re targeting the Boise,…