When a customer searches for a doctor or dentist, they often prefer to call and make an appointment rather than searching online for directions. The same goes for plumbers, who benefit greatly from local SEO. When they experience a plumbing emergency, they type in ‘plumbers near me’ on Google and are presented with a list of plumbers in the area. By showing up in the search results, they are able to call them directly, read reviews, and access their service information. In addition to local directories, local businesses should…