Among the easiest steps to take to improve your local SEO strategy are the low-hanging fruit. Make sure your site appears in the local listings. Optimize your Google My Business page to draw visitors. According to a study conducted by Google and Ipsos, four out of five people use search engines to look up local information. Once they find the business they are looking for, they are likely to visit it within a day. Meta titles and descriptions tell users what your site is about. These elements are called…