Before implementing any optimization tactics for your business, keyword research is a vital first step. Keyword research helps you identify your target audience and determine which products and services they are searching for. It also helps you create relevant landing pages and learn their searching habits. By understanding your target audience, you can create targeted marketing campaigns to draw your ideal customers. Performing keyword research can also help you find related markets, refocus your products, and attract new business opportunities. There are many components of local SEO, including optimizing for…