One of the most important aspects of search engine optimization is converting visitors into customers. This process is done through A/B testing and measuring the impact of changes to a website. While traffic volume is important, behavior is what makes a difference between a successful business and a failure. Previously, conversion rate optimization (CRO) was difficult and time-consuming, but today’s software makes it simple. With the Optimizely visual editor, you can make changes to your site without touching a line of code. Using complex mathematical algorithms, search engines use information…